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An Insider's Guide to Going Public: A Guide to
Initial Public Offerings and Life as a Public
Company, published by RR Donnelley, 2004, is
designed to assist corporate officers and
professionals with the process of going public. It
contains a detailed discussion of the various
stages of the offering process.



This reference manual has for many years been
published under a general assumption that
Γ??going publicΓ?? through an initial
public offering (IPO) is a desirable and important
rite of passage for an emerging growth company
absent a more compelling opportunity for a sale or
merger of the business.



In the Γ??hotΓ?? IPO market of the mid-
to late-1990s, IPOs became a frequently attained
goal, a badge of honor for entrepreneurs and often
a lucrative investment exit for founders and
venture capitalists. Then, after a substantial
upward, although cyclical, trend in the number of
IPOs occurring from 1990 to 2000, the IPO market
collapsed in 2001 amidst the bursting of the
Internet bubble, September 11 and corporate
scandals from Enron to WorldCom.



Despite all the new challenges, emerging companies
and the entrepreneurs that nurture them should
anticipate the eventual return of a sustained,
healthy IPO market. Due to the sheer size,
liquidity and relative transparency of the public
capital markets, new public companies will
inevitably emerge from the legions of companies
now building their businesses. The SEC is
currently considering comprehensive rulemaking
proposals to modernize the offering process under
the Securities Act of 1933 (Securities Act), but
it is of some comfort that for now the basic
process of an IPO remains much the same. What has
changed, however, is that more emerging growth
companies realize that completing a successful IPO
is best seen as a beginning and not an end.
Accordingly, this manual provides these companies
with not only a step-by-step guide to the process
of becoming publicly-held, but also details
compliance obligations and strategic and
management systems imperatives that are, among
other things, required in order to reliably and
repeatedly access public capital as a company
progresses from newly public to a mature
issuer.



Not every public company will need to raise
capital through securities offerings, of course,
but for those that do, being capable of fully
tapping the public markets on a timely basis is
not just a way to lower the cost of capital, it
can also be a competitive necessity. This manual
can help these companies, whether based in the
United States or overseas, anticipate the
substantially increased challenges of a more
demanding investor community and rigorous
regulatory environment and plan accordingly./>


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