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PUBLICATION INFORMATION:

Author(s) : Dave Evans
Publisher : Sybex
Date : 2008
Pages : 432
Format : PDF
ISBN-10 : 0470344024

ABOUT THE BOOK

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like You Tube

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